The Art of Selling

"The Art of Selling"

The proprietor of a successful optical shop was
instructing his son on how to charge a customer.

"After you have fitted the customer's glasses," he
said, "and he asks you what the charge will be,
you say, '$200.' Then see if he winces.

"If the customer doesn't wince you say, 'For the frames.
The lenses will be another $200.'

"If he still doesn't wince, you say firmly, 'Each.'"

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"Cough Syrup"

John was a clerk in a small drugstore but he was
not much of a salesman. He could never find the
item the customer wanted. Bob, the owner, had
had about enough and warned John that the next
sale he missed would be his last.

Just then a man came in coughing and he ask
John for their best cough syrup. Try as he might
John could not find the cough syrup. Remembering
Bob's warning he sold the man a box of Ex-Lax and
told him to take it all at once. The customer did as
John said and then walked outside and leaned
against a lamp post.

Bob had seen the whole thing and came over to
ask John what had transpired.

"He wanted something for his cough but I couldn't
find the cough syrup. I substituted Ex-Lax and told
him to take it all at once," John explained.

"Ex-Lax won't cure a cough" Bob shouted angrily.

"Sure it will" John said, pointing at the man
leaning on the lamp post. "Look at him. He's
afraid to cough!"
Received on Sat Oct 21 01:49:36 2006