Marketing

"Marketing"*

*I learned a lesson in marketing from a man who
bought an old boat, a trailer and a motor from
me. "Thanks," he said as he loaded them up. "I'm
planning to resell them."

Good luck, I thought. I had been trying to get rid
of them for months. But when I ran into him a few
weeks later, he'd sold everything.

"How did you manage that?" I marveled.

"I took out an ad: 'Heavy-duty boat trailer with free
boat.' When the buyer came to get it, I asked if he
had a motor. He said no. I told him I happened to
have one in my garage. Bought that, too."

*************************************************

"Salesmanship"*

*After shopping for weeks, I finally found the car
of my dreams. It was only two years old and in
beautiful condition. The salesman asked if I would
like to take it for a test drive.

We had traveled no more than two miles when
the car broke down. The salesman called for a tow truck.

When it arrived, we climbed into the front seat.
While the driver was hooking up the car, the
salesman turned to me with a smile and said,
"Well, now, what is it going to take to put you
behind the wheel of that beauty today?"
Received on Fri Jan 28 08:59:52 2011