Marketing Advice for Women

"Marketing Advice for Women"*

*Over the years, people have often asked me to
explain the various concepts of Marketing
Communications. The following analogies might
help clarify the "tools of the trade."

You see a handsome guy at a party. You go up
to him and say, "I'm fantastic in bed."
-- That's Direct Marketing.

You're at a party with a bunch of friends and see
a handsome guy. One of your friends goes up to
him and pointing at you says, "She's fantastic in bed."
-- That's Advertising.

You see a handsome guy at a party. You go up to
him and get his telephone number. The next day
you call and say, "Hi, I'm fantastic in bed."
-- That's Telemarketing.

You're at a party and see a handsome guy. You get
up and straighten your dress. You walk up to him
and pour him a drink. You say, "May I," and reach
up to straighten his tie brushing your breast lightly
against his arm, and then say, "By the way, I'm fantastic in bed."
-- That's Public Relations.

You're at a party and see a handsome guy. You talk
him into going home with your friend.
-- That's a Sales Rep.

You're on your way to a party when you realize that
there could be handsome men in all these houses
you're passing. So you climb onto the roof of one
situated toward the center and shout at the top
of your lungs, "I'm fantastic in bed!"
-- That's Spam
Received on Mon Oct 25 15:53:46 2010